QR Code Design Best Practices
Pretty QR jo scan nahi hota = wasted print. Yeh raha 10 design rules.
Rule 1: Minimum size
Print pe minimum 2×2 cm. Standee/wall pe 5×5 cm. Billboards pe 30×30 cm. Yeh distance ka function hai — 'distance × 10' = readable size.
Rule 2: Contrast
Black on white best. Agar coloured chahiye to: dark QR + light background. Light QR + dark background mostly scan nahi hota.
Rule 3: Quiet zone
QR ke charo taraf white space — minimum 4 module width. Iske bina camera QR detect hi nahi karta.
Rule 4: Logo embedding
Center me logo OK hai (max 25% QR area). High error correction (H level) use karo. Logo background opaque rakho.
Rule 5: Color customization
Brand colors use kar sakte ho but contrast ratio 3:1 minimum. Test scan karo budget phones pe — iPhone test kaafi nahi.
Rule 6: Avoid these
- Gradient backgrounds
- Patterns under QR
- Reflective surfaces (glass cover)
- Curved/bent print
- Damaged corners
Rule 7: Material
Acrylic stand > laminated paper > plain paper. Outdoor: weatherproof vinyl. Restaurant table: spill-resistant lamination.
Rule 8: Placement height
Table: 30-45 cm se scan hota hai — table tent perfect. Counter: 60-90 cm. Wall: eye-level.
Rule 9: Testing
Print karne se pehle 3 phones pe test karo — iPhone, Android premium, Android budget (₹8-12k range). Sab pe scan ho to print.
Rule 10: Call-to-action
Plain QR ignore hota hai. "Scan to leave a Google review (30 sec)" — yeh line scans 3× kar deti hai.
Frequently asked
Yeh strategy design businesses ke liye kitne din me result deti hai?
Average 30-60 din me visible Google review growth dikhna shuru hota hai. 90 din me local pack ranking ka difference clearly measurable hota hai, agar QR + verbal nudge + reply discipline consistent rahe.
RaveQR use karne ke liye paisa lagta hai?
Nahi — basic Google review QR + AI draft free hai for life. Paid plans branded short link, multiple businesses aur advanced analytics ke liye hain.
Kya yeh tactics Google ki policies ke khilaaf hain?
Bilkul nahi. RaveQR sirf review-making process easy karta hai — content customer ka apna hota hai, no rating gating, no incentivising. Google review policies fully compliant.
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